10 January 2019 | Business Assurance |
We have long talked about how stakeholders, and increasingly consumers, are demanding more sustainable operations and products from companies. Often such public demands have been targeting specific and in particular big brands. Consumer loyalty is often connected to these same big brands, and we, as consumers, have associated our identity with the brands whose products we purchase. This seems to be a thing of the past, offering new challenges, but when leveraging on new digital technologies poses great opportunities for brands able to make the transition.