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Knowing Midstream Programs and How to Balance Your Portfolio

Reach customers where they make their buying decisions with a midstream incentive program

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Sascha Müller Sascha Müller
Head of Business Development

Learn more about how we can help you design and implement a midstream incentive program

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Midstream program implementation

Utilities are constantly striving to find ways to expand program reach, lower the costs of delivering energy efficiency savings to commercial and industrial customers, and create new ways to engage customers. With a turnkey midstream program, utilities can reach customers when and where they make equipment buying decisions, increase energy savings and program participation by delivering incentives through distributors and contractors. DNV GL's incentive program is designed to provide a direct conduit to customers who are harder to reach with other types of energy efficiency programs. We provide strategic support to help utilities design a program and incentive structure that aligns with local market conditions and accelerates measure adoption. 

Our approach includes: 

  • Program design that reduces free ridership and mitigates double-dipping
  • Customized program design
  • Program start-up plan
  • Distributor sales strategy
  • Marketing plan with sample collateral
  • Rigorous quality control to support evaluation requirements
  • Ongoing consultation, implementation, and reporting to ensure optimal results
  • Stringent validation requirements and design to complement existing programs