The AESP National Conference brings together highly regarded experts to discuss current trends and new developments in topics that range from program design, implementation, pricing, and marketing to research and evaluation. The conference draws the top program managers, policy makers, implementers, marketers, evaluators, consultants, and vendors in energy efficiency.
Stop by booth 102 to learn more about our latest innovations and talk to our experts. Make sure you don't miss our featured speakers, including:
Daniel Jarvis (moderator)
Two Faces of Data Analytics: Utility and Customer Use Cases
February 18, 1:15-2:15 PM
Data isn’t useful until it can be turned into knowledge. Learn what a select group of utilities are doing with their gigabytes of available data to help create customer value, increase program efficiency, better predict outcomes and stay ahead of the rapidly changing energy marketplace. Hear three perspectives on solutions to challenges that were created through the effective mining and analysis of readily available utility data. Each panelist will present the problem to be solved, the data that was used to solve it, and the end-product solution with a focus on transferable insights.
Evolving Trade Ally Engagement through Opinion Leadership
February 19, 8:30-9:45 AM
Discuss the use of opinion leaders in the channel of trade allies to develop smarter, on-point marketing and outreach. Learn how to leverage Trade Ally Advisory Councils to improve channel dialogue, generate improved promotional offers, and identify market trends. The presentation will focus on one utility's experience in deploying a trade ally council and lessons learned.
Mark Darden with Adam Grant of NV Energy
Boosting Participation and Customer Satisfaction: Support for Mature Programs in Nevada
February 19, 3:00-4:00 PM
How do you grow customer participation and consistently exceed goals in mature energy efficiency programs? The speakers will describe how to enhance your program to better meet customer needs, push forward creative program offerings, and develop a strategic outreach plan. The concepts that will be presented will secure program longevity, improve customer satisfaction and position a program to exceed energy efficiency goals.
Closing Plenary Discussion: The Next 30 Years
February 20, 12:00-1:30 PM
Where are we headed? Where will the next 30 years take us? A panel of esteemed industry leaders weigh in on these questions, answer audience questions, and more.