Consumers increasingly scrutinize to the products they buy to confirm brands’ promises to be honest and responsible. Brands are struggling to share efforts and investments, connecting actions to specific products, communicating the value behind certifications and labels, and not least finding engaging touch points on the product. My Story™ is a blockchain-powered digital assurance solution that enables brands to bridge the trust gap between their efforts and consumers’ concerns.
“My Story™ is a solution already available in the market, that gives consumers access to the verified journey behind a product, based on facts and data stored in a public blockchain,” says Renato Grottola, Global Digital Transformation Director in DNV GL - Business Assurance. “Scanning the product, consumers can instantly dive into aspects of the product that interests them. From quality, social, environmental and ethical integrity features to the product background or how to consume or use it.”
The solution jointly developed by DNV GL and VeChain is applicable to all manufactured or packaged goods’ supply chains, the solution combines deep industry expertise, physical independent audits with data collection and verification services on a blockchain-powered ecosystem. The blockchain technology acts as the perfect trust generator by virtue of the verified data immutably stored on it.
My Story™ as a service helps companies with data collection, enterprise and product ID issuance, product story sharing, data verification, and data storage, and in turn, helps brands bridge the trust gap between their efforts and consumers’ concerns and assist them in building customer trust and loyalty.
Speakers at Viva Technology this year, includes Jack Ma, the Executive Chairman of Alibaba Group, is included as a keynote speaker for the event, in addition to Ginni Rometty, Chairman, President & CEO of IBM, Margrethe Vestager, European Commissioner for Competition of European Commission.
DNV GL and VeChain will host a booth at Hall 1- M46 where the audience can learn more about My Story™ as well as VeChain’s the next generation BaaS platform called ToolChain. As the first BaaS platform built on a public blockchain, it enables everyone to implement and use blockchain as it eliminates the high technical threshold and substantially lowers the cost for SMEs.