- Author: Per Busk Christiansen
- Keywords: Group
Recognized as one of the leading international awards for making innovation and excellence in branding, the annual Transform Awards sets the standard for brand development, rebranding and brand positioning work in Europe. Creative work from brands across all sectors, businesses and regions is submitted.
DNV GL received the award together with Landor Associates, the brand agency involved in developing the DNV GL ‘broader view’ visual identity: three extended lines to symbolize the company’s working context of sea, land and sky.
In awarding the bronze, Transform Awards highlighted the cultural and logistical difficulties faced when DNV Group merged with GL Group across more than 100 countries. It said the ‘Broader view’ concept highlighted DNV GL’s services and helped employee engagement among it’s 16.000 experts located all around the world.
“The challenge was to create a brand that was differentiating and aspirational while combining many legacy brands from two companies with the inherited credibility from each of their respective 150 year history. Our new brand has been well received both internally and externally and this award places us among other internationally recognized companies as a modern, forward-leaning brand and leader within the industries we serve”, says Stefan Nerpin, Group Chief Communications Officer at DNV GL.
The DNV GL brand was created following the merger of DNV (Det Norske Veritas) and GL (Germanischer Lloyd). It was one of the largest international brand implementation projects of a Norwegian company ever. The brand was rolled out across more than 100 countries, engaging 16,000 employees and more than 80,000 customers and has now reached a brand saturation of 95%.
Brittany Golob, editor of Transform magazine and host of the awards says, “The companies shortlisted this year are those that truly understand the need for a sustainable, viable and strategic brand. They share a commitment to creating the best brand for a company’s stakeholders”.
You can read more about the award at http://www.transformmagazine.net/