Power and renewables

Influencing trade ally behavior

Energy efficiency programme implementation

Originally presented at 2015 AESP National Conference & Expo

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Whitepaper

Influencing trade ally behavior

Influencing trade ally behavior

About:

Download

Whitepaper

Influencing trade ally behavior

About:

Download

Influencing trade ally behavior

Request a copy

Fill out the form below to receive a free copy by email

(optional)
(optional)

Please note that by subscribing to updates, newsletters and other regular email distributions, you must be opted in to receiving informational emails from DNV GL. By submitting this form, you agree to this and accept that you are opted in, and you understand that you can opt-out at any time using the links in the email you receive as well as visiting the email preference centre.

Trade allies are a key channel for delivering cost-effective program benefits to customers. They have a direct connection to the end-use customer and can influence energy efficiency perceptions and decisions. An engaged, equipped Trade Ally network can extend a program’s reach and help achieve program goals—from energy savings to customer satisfaction. Conversely, a disengaged or ill-equipped network can create a formidable barrier to program success. This paper presents lessons learned from DNV GL's years of managing trade ally networks along with the results of a nationwide survey to explore the high-level tactics that can impact trade ally behavior and influence participation rates in energy efficiency programs. It shows that programs may improve their engagement strategies by segmenting trade allies and developing tailored opportunities.

Whitepaper

Influencing trade ally behavior

Influencing trade ally behavior

About:

Download