DNVGL.com

Influencing trade ally behavior

Originally presented at 2015 AESP National Conference & Expo

SHARE:
PRINT:
Energy efficiency programme implementation

Fill out the form below to receive a free copy by email

(optional)
(optional)

Trade allies are a key channel for delivering cost-effective program benefits to customers. They have a direct connection to the end-use customer and can influence energy efficiency perceptions and decisions. An engaged, equipped Trade Ally network can extend a program’s reach and help achieve program goals—from energy savings to customer satisfaction. Conversely, a disengaged or ill-equipped network can create a formidable barrier to program success. This paper presents lessons learned from DNV GL's years of managing trade ally networks along with the results of a nationwide survey to explore the high-level tactics that can impact trade ally behavior and influence participation rates in energy efficiency programs. It shows that programs may improve their engagement strategies by segmenting trade allies and developing tailored opportunities.

Influencing trade ally behaviour white paper