The objectives of the course are to raise awareness and give guidance on how to communicate efficiently with the press before, during and after maritime emergencies.
Basic knowledge of contingency planning in shipping
Who should attend:
Owners, managing directors (CEO), chief operating officers (COO), technical directors (CTO), fleet managers, designated persons
Duration: Half day or 1 day
Emergency and crisis situations can occur out of the blue at any time so it is really important for every company to have a basic media strategy in place, even if you never need to put it into action.
This course gives participants some first guidance on what to do and what not to do when approached by the press during a crisis.
A second course is available to specifically train those people in your organisation who will be the spokespeople in direct contact with the press.
The course focuses on:
- Basic principles of media management
- How the media operates - understanding the media's attitude and perspective towards the maritime industry
- The cost of losing trust
- Handling the crisis - some ground rules
- Don't get ambushed - What do you say?
- What makes a good press release?
- Crisis communications and social media
This course is conducted in partnership with Navigate Response.
This module was developed by Mrs Katerina Skourtanioti, Greek partner of Navigate Response and director at VENLYS maritime specialisations services.